Not your average sustainability report
June 17th, 2010 | Posted by Sona Pai
Those of you who read Shiny Green Button regularly know that one of our favorite subjects is the corporate social responsibility or sustainability report. If you ask us, these documents can—and should—do more than compile data.
They should engage consumers and employees. They should inspire action among business partners and competitors. They should bolster brands and show value to investors.
But, just like any other kind of writing, CSR reports can only accomplish these goals if people read them. And that means the information in them should be clear, compelling, relevant and interesting.
If you’ve been following Pamela’s series on our company green team, you know that in 2009, we began looking at how we could make our own business more sustainable.
We’re a small business, but we found big ways to make a difference, and we learned some valuable lessons as we went along. When it came time to share our results, we saw a chance to rethink the standard corporate responsibility report and stretch our creative muscles.
The result is an interactive, data-rich, narrative-driven story that not only reveals what we did, but addresses the challenges we faced in getting there.
We may be a bunch of creative types who spend most of the day at our desks, but we know we can make our world better. Here’s proof.
Let us know what you think!