Spend a night on the town to support sustainability
December 3rd, 2008 | Posted by Nicholas Arnold
Consumer power is not dead. It’s just out on a bender.
Strawberry Earth, an online magazine launched in November 2008 that offers readers “lots of good things about the environment,” is prepared to show the rest of the world how consumer power can apply to the sustainability movement. In a recent contest, bars in Amsterdam were challenged to see what percentage of a night’s revenue they’d spend on environmental improvements to their businesses. The contest was well-received by the local bars, and the winner, Café Waldorf, will host the first-ever Strawberries & Cream event.
Here’s a look at the contest and the event.
Imagine it. You, the customer, decide to go to a bar/event where a large percentage of the night’s earnings are used to turn the bar into a more eco-friendly place. You don’t have to leave your conscience at home anymore when you go out at night.
This kind of initiative should be replicated across the globe. Why shouldn’t communities support organizations wanting to give their businesses environmental upgrades? How many people would belly up at your local bar if they knew 60% of that night’s proceeds were going to help sustainability efforts?
Strawberries & Cream presents a solution that helps small businesses increase earnings while spreading awareness about sustainability issues. I can’t wait to see it, or something like it, in my hometown.