Shiny Green Button

Be sure to check out this intriguing post by senior writer Mark Gunther at GreenBiz.com. The volume of user-generated content and commentary coming out of Copenhagen is staggering, which Gunther interprets as a sign that the most important technology for combating climate change might be smart phones, Flip video, digital cameras and social media.  While not necessarily a revolutionary idea, it does emphasize that the solution to climate change isn’t going to be found in some technological silver bullet, but in authentic communications that compel us to get engaged, rethink our priorities and transform our behavior.

This entry was posted on Tuesday, December 15th, 2009 at 4:14 pm and is filed under Communications, Global warming. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.